Pay-per-click (PPC) advertising management
Overview of pay-per-click advertising
Coppervine can create a pay-per-click (PPC) advertising program to place your website in the sponsored links section of the Google and Yahoo search engines and their associated network of websites.
We continually monitor your PPC campaign to ensure that the best effort is made to keep your campaign's position as competitive as your budget allows.
Why use pay-per-click advertising?
The best thing about search engine advertising is that your advert is shown to people who have actively searched for the keywords that fit what you are selling (you can also advertise alongside relevant website content such as articles and product reviews).
In Yahoo! Search Marketing, your advert appears in the Yahoo! Sponsored Search section on Yahoo!, AltaVista, Wanadoo and MSN. In Google Adwords, your advert appears in the "Sponsored Links" section on Google and Google's search partners such as search sites and shopping comparison engines.
Why use our expertise
We set up and monitor your PPC campaign to keep your campaign's position as competitive as your budget allows. Read our PPC advertising methodology to learn how we set up and monitor PPC advertising campaigns.
Price
We charge an initial setup fee plus a monthly management fee. You pay any Google and Yahoo! fees and deposits. Following is a list of current fees charged by Google and Yahoo!:
| monthly minimum | activation fee | minimum cost per click | initial deposit | |
| Yahoo! | €25 / £20 / $0 (since Oct 2005) |
none | €0,15 / £0.10 / $0.10 | €50 / £60 / $5 |
| none | €5 / £5 / $5 | €0,01 / £0.01 / $0.01 | none |