Our PPC methodology

Overview

You specify which keywords best fit the advert(s) that you wish to display, and Google or Yahoo! shows them to the people who have searched for those keywords. You can target your recipients by language and location. Because you pay per click, you pay only when someone actually clicks on your advert.

In Yahoo! Search Marketing, your advert appears in the Yahoo! Sponsored Search section on Yahoo!, AltaVista, Wanadoo and MSN. In Google Adwords, your advert appears in the "Sponsored Links" section on Google and Google's search partners such as search sites and shopping comparison engines.

Challenges

The adverts that get the most clicks tend to be the ones that appear near the top of the list. Pay-per-click (PPC) advertising programs decide your advert's ranking (how high on the list it appears) based on a complex formula, but it basically has to do with how much you are willing to pay per click combined with the effectiveness of your advert.

Why use our expertise

We set up and monitor your PPC campaign to keep your campaign's position as competitive as your budget allows. Our PPC management service includes:

Setup

  • Define marketing objectives, metrics and budget
  • Perform background research into your website, your industry and your competitors' sites
  • Develop a list of keywords designed to attract the visitors who are most interested in what you have to offer
  • Develop effective advert text
  • Determine your monthly budget
  • Deliver proposal, including messaging and budget options
  • Receive your approval and sign-off
  • Create the accounts and campaigns

Monitoring

  • Monitor your campaign frequently. We adjust your bids in order to make the most of your monthly budget by getting you the high rankings and good-quality clicks for the lowest possible cost.
  • Each month, we provide reports that show your campaign's activity by keyword, cost and average placement.
  • Campaign enhancements such as adding or deleting keywords and adjusting bids are included in the monthly management fee.


Contact us today to see how internet advertising can work for you. Click here for enquiry form.